Snap Brings Another Snapchat Feature Outside the App to the Web

Snapchat finally began moving some of its services to the web at the end of January, starting with shareable stories that could be embedded on websites and shared on Twitter or Instagram. Today it has introduced the same shareable feature for Snap Maps.

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Whereas before you had to access Snap Maps via the app, anyone – whether you’re on Snapchat or not – can now to go to access the feature. Even better, you can then get an embed code or shareable link for any story, like the one below from Universal Studios in Los Angeles.

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Snapchat is bleeding users to other platforms, particularly Instagram, and especially after its latest update, which has left at least 83% of users unhappy and has sparked a petition to get rid of the update with over 600,000 signatures.

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Snapchat execs likely hoped that moving their services into different verticals would help to retain users and attract new ones, but it could be too little too late.